I designed and developed new UX features with a focus on funnel optimization. I worked closely with stakeholders to develop information architecture, visual design and development strategies for a number marketing initiatives. I helped standardize workflow, estimation and deploy processes. Using adobe creative suite plus tools like uxpin, git, gulp, sass, and jquery I helped to make these projects not only brand focused, but compelling.
I worked with the founder to establish brand identity and visual guidelines. I created art for all the packaging, glassware, as well as t-shirts and merchandise sold at the brewery.
I helped implement semantic front end ecommerce solutions for Petsmart, Ralph Lauren, and Timberland, among others. Additionally, I led an internal tools team who's primary mission was to design and build tools to optimize daily developer workflow. I was involved in defining and establishing code patterns, standards, maintaining team workflow, deploy validations and implementing user focused design and development approaches with an eye towards emerging browser technologies.
I provided my agency clients with an array of services including project planning, visual design, user experience design, and front end development for a variety of open source content management and ecommerce platforms (Drupal, Wordpress, and Textpattern).
Focused largely on Wordpress theme development, I worked within a small team of cross discipline developers and designers to deliver dynamic web projects for a wide variety of clients and industries.